VISION AND MISSION

VISION

Through unremitting efforts, we aim to create a world-class national brand.

MISSION

Focusing on the challenges and pressures that customers are concerned about, providing competitive products and services, and continuously creating maximum value for customers.

CORE VALUES

Focusing on innovation, integrity, development, and harmony

A CUSTOMER-CENTRIC STRATEGY

Customer service is the only reason for Kedi's existence, and customer needs are the driving force for Kedi's development.

Good quality, good service, good price, prioritize meeting customer needs, and enhance customer competitiveness.

Continuously standardize management, achieve efficient procedural operations, and ensure high-quality delivery under various conditions.

Develop together with partners, create a good living space, and share the benefits of the value chain.

BRAND LOGO

　　The new corporate logo of Kedi is Kedi's full English spelling. The new logo is more concise and easy to remember, yet not lacking in grandeur, and has internationalization. Kedi will continue to maintain a proactive spirit, provide products and services that are closer to users through continuous innovation, and become more professional and international. Together with our customers and partners, we will create a harmonious business environment to achieve our steady growth.

BRAND LOGO

        The Kedi brand logo consists of the icon Kedi and Kedi text.

        kedi，It is the pinyin abbreviation of Kedi

        The meaning of the logo:

        Kedi Company collaborates with customers and partners to create a harmonious business environment and achieve steady growth, achieving great success together.

        Kedi's corporate identity is an extension of the company's core philosophy:

FOCUS

        Kedi adheres to the core concept of customer demand orientation and continuously creating long-term value for customers;

INNOVATION

        Kedi will always maintain technological leadership and continue to innovate around customer needs, providing customers with competitive products and facing future opportunities and challenges together;

DEVELOPMENT

        Kedi will develop more steadily, become more professional, and internationalized;

HARMONY

       Kedi will adhere to open cooperation, build a harmonious business environment, and achieve common healthy growth for itself and its partners.

BRAND LOGO

　　The Kedi brand logo is composed of Kedi and Kedi text. The Kedi text in the brand logo is specially designed for Kedi. This logo cannot be modified in any way, including any scaling, deformation, or redrawing. The logo must be placed on a correct, clear, and orderly background. When using a colored background, please ensure that the logo is clear and distinguishable.

CORRECT PROPORTION

　　The Kedi brand logo is a balanced whole, and its shape, structure, and proportion must not be changed during use. Consistent and coherent use of brand logos helps maintain brand consistency and makes it easier to identify the brand. The grid lines shown in the figure display the correct proportion of the Kedi brand logo.

RESTRICTED AREA

　　In order to promote the brand logo more clearly and effectively, a minimum sized blank space must be maintained around the brand logo in a restricted area, which is called a restricted area. No text, symbols, or other graphic elements should appear in this area. The height of "x" in the legend corresponds to the height of the font in the brand logo. When the size of the logo changes, the size of the restricted area also changes. If the brand logo is located in a multi-color image or background, no elements shall appear within the scope of the brand logo and restricted areas.

MINIMUM SIZE

　　The minimum size of the brand logo in various printed materials is shown in the figure. If the brand logo is smaller than this size, the logo will be difficult to recognize. The minimum size of the brand logo is 25 millimeters.

SOCIAL RESPONSIBILITY

　　GOALS AND PRINCIPLES

　　Dalian Kedi, as a leading domestic supplier of switching and transmission products, has long been committed to providing customers with innovative products, services, and solutions that meet their needs, creating long-term value and potential growth for customers.

　　At the same time, serving customers is the only reason for Kedi's existence. Our principle is to develop together with partners, create a good living space, and share the benefits of the value chain.

　　Our vision is to build a global brand in China through unremitting efforts. We adhere to our responsibilities as corporate citizens and continue to contribute to the country while operating steadily.

　ENVIRONMENT AND SUSTAINABLE DEVELOPMENT

　　While adhering to technological leadership, Dalian Kedi, as a responsible corporate citizen, adheres to relevant international standards, environmental policies and regulations, and attaches great importance to environmental protection and employee occupational health.

　　In accordance with the requirements of ISO 14001:2004 Environmental Management System and EHS (International Standard for Environment, Health and Safety) Management System, we aim to enhance our EHS awareness in the design, production, and operation processes, gradually implement RoHS (Restrictions on the Use of Hazardous Substances) on products and product parts, provide employees with a safe and healthy working environment, cultivate a corporate culture of environmental responsibility, and achieve sustainable development.

　　EMPLOYEE GROWTH

　　Kedi provides employees with a favorable growth environment to help them realize their potential.

　　In order to build Kedi into a learning organization, Kedi has made various efforts to provide numerous training courses for Kedi employees and customers, including new employee culture training, on-the-job training, and customer specific training.

　　In order to help new employees adapt to the company culture as soon as possible, the company's training for new employees covers multiple aspects such as corporate culture, product knowledge, marketing skills, and product development standards. The training period varies from one month to six months depending on the job position and nature.

　　At the same time, Kedi has established an effective mentoring system to help new employees enter the workforce as soon as possible. The department leader assigns a senior employee as their mentor to each new employee, answering their questions and providing assistance and guidance in work and life, including introducing the living environment around the company and helping them overcome difficulties that may arise when they first take over the job.

　　There is a smooth communication channel between Kedi Company and its employees. Employees can express their opinions and suggestions to their direct supervisors, or raise their questions to higher-level leaders in accordance with the company's open policy.

　　Kedi's business activity guidelines require all employees of the company to maintain a high standard of professional ethical behavior. The content of the guidelines includes a commitment to integrity, basic business principles, and related responsibilities.

Kedi's culture of integrity will build Kedi into a company that fully leverages the values of modern corporate citizenship, strictly abides by corporate citizenship ethics, and faithfully follows national laws.

CONTRIBUTION

　　Contributing to the country and community is always one of the core values of Dalian Kedi.

　 　Since its establishment, Kedi Company has always consciously fulfilled its social responsibility as a corporate citizen, operated legally, paid taxes in accordance with the law, actively participated in various social welfare activities, and incorporated principles such as employee rights and environmental protection into the company's corporate culture.

　 　At the same time, Kedi takes development as the driving force, revitalizing national technology as its own responsibility, and through its healthy growth, creates a harmonious business environment with a wide range of users and partners.